Directorate: Resources
Department: Marketing & Communications
Reports To: Manager - Marketing & Campaigns
Directly Responsible For: No direct reports
Overall team / department purpose
- The Marketing & Communications team is responsible for ensuring that our business has in place a dynamic, proactive and engaging marketing and communications strategy which protects and enhances our businesses reputation, communicates effectively with customers and colleagues and promotes business products and services.
- The team act as ambassadors for the brand and with all associated activities being planned, managed and delivered to fully support our business Vision, Values and Corporate Plan.
Key role priorities
- The role involves supporting the Marketing and Campaign Manager to develop innovative and engaging social media content. Including creation, delivery and reporting across all social media channels.
- This role is responsible for supporting the Marketing and Campaigns Manager and the wider Marketing and Communications Team in the delivery of plans and activities to provide the most efficient and effective service.
- The role looks after budget records for the wider team – raising purchase order numbers and updating budget records accurately.
Key working relationships
- The role is required to work proactively and collaboratively with colleagues across the Marketing & Communications team and across our business more generally to ensure the most effective delivery of all marketing related activities.
- The holder acts as a first point of contact for incoming enquiries to the team by email and phone both from internal and external customers.
- Externally the holder is required to liaise with printers, sponsors and other stakeholders, both in respect of the production of marketing materials and planning of promotional events.
Main duties & responsibilities
- Support with the creation and delivery of engaging social media content for target audience for each social media channel
- To support with the direction of content that promotes customer engagement and increases brand awareness - proposing new ideas and concepts for social media content
- Works with the Marketing Campaign Manager and wider team to help develop large social media campaigns
- Use timelines and scheduled content in conjunction with the Marketing Campaigns manager to create a consistent stream of new content for customer and audience interaction while analysing and altering schedules where necessary to optimise impact.
- Monitoring and responding to customer feedback, comments and social media posts in line with the agreed process.
- Support the Marketing & Campaigns Manager, and broader Marketing & Communications team as appropriate, in delivering the annual Marketing and Communication plans for the business.
- Maintain the financial records for the wider marketing and communications team – raising purchase orders, processing payments and recording all spend across the team.
- Research social media trends, viral content ideas and other relevant information that helps to deliver our objectives and raise brand awareness.
- Help with the planning of promotional events hosted by the Marketing and Communications team.
- Assist in creating promotional materials – including, but not limited to, brochures, blogs, marketing copy.
- Assist with fact-checking, and copy writing during the creation of emails, website content and other promotional materials.
- Organise and contribute to the planning of the production of all marketing materials by working closely with printers, sponsors and other involved parties.
- Maintain relevant systems across the team, ensuring continually up to date and accurate information.
- Sourcing promotional items across our business, including eliminating single use plastic in collateral, competitor analysis and working with internal stakeholders to identify new opportunities for branded items.
- Complete any other relevant tasks as required in line with the level and nature of the posts as delegated by the role’s line manager.
Key measures of success
- Effective delivery of the social media content plan – creating innovative and engaging content that increases brand awareness and customer engagement.
- Effective delivery of agreed content in annual marketing and communication plans
- Successfully maintain good records of the financial activity for the wider Marketing and Communications Team
- Successfully support the wider Marketing and Communications team with all aspects of service delivery.
Livving our values
Livv’s a place with opportunities to grow. We believe in empowering you to make a positive impact in your own unique way. Our values embody what matters to us and show what it means to be Livv, together:
Making a difference daily
We invest in our people, our customers and in the creation of a fairer society.
Positively open
We’re open to feedback at all times, as we strive to deliver a first-class customer experience.
Forging the right way
We’re creating an inspiring road which others will want to follow.
Together as one
Our teams work on another level of cohesiveness to enable us to deliver better outcomes.
Each one of us
- listens to our customers and makes their needs a priority
- is committed to equality, diversity and inclusivity
- takes a flexible approach and works where we’re needed
- follows health and safety guidelines to keep ourselves, colleagues, and customers safe
- helps reduce risks by proactively communicating any potential issues to our line managers
- protects sensitive information by safeguarding customer, colleague and third-party data
- is guided by our policies, procedures and social aims
- is dedicated to continual learning and taking ownership of our personal and professional development.
Person Specification
E - Essential criteria / D - Desirable criteria
Education & Qualifications
5 GCSEs (Grade 4 or above) or equivalent relevant qualification (E)
Social media qualification (D)
Experience
Experience in social media content creation and evidence of success and engagement (E)
Experience in delivering to agreed Marketing or Communication plans and timescales (E)
Working within a Marketing and Communications environment (E)
Effectively dealing with enquiries and resolving email/telephone enquiries (D)
Experience in record keeping and raising purchase order numbers (D)
Microsoft Office computer packages (E)
Skills, knowledge & ability
Ability to organise and prioritise work to tight deadlines (E)
Ability to use social media content management platforms (E)
Ability to interrogate IT systems – inputting and extracting data (E)
Ability to communicate effectively with internal and external parties and to develop effective working relationships (E)
Personal characteristics
Willingness to be proactive in the continuous improvement of a quality service (E)
Other
A flexible approach to hours worked (E)
Able to travel independently to other locations (E)
Give Get Go
As part of our commitment to the Give Get Go Programme, we will ensure that applicants who meet all essential criteria, as defined in the person specification, will be guaranteed the opportunity to demonstrate their abilities at interview. Individual’s names will be confirmed with the Give Get Go Programme.
Should you wish your application to be considered under this scheme, please email us confirming this, along with your full name and the role you have applied for when you submit your application. Please ensure that you do this before the closing date for the vacancy.
Equality and Inclusion
Please visit here to read more about Livv inclusive and our approach to equality and inclusion.
Disability Confident
The Equality Act protects disabled people from discrimination, and we welcome applications from disabled people. The Equality Act defines a disabled person as someone who has a physical or mental impairment which has a substantial and adverse long-term effect, usually at least 12 months, on their ability to carry out day to day activities.
We will try to provide access, equipment, or other practical support to ensure that disabled applicants are not disadvantaged by their disabilities.
Data Protection
We fully recognise your rights under current Data Protection Laws and are committed to protecting the privacy and security of your personal information. We collect and process personal data relating to applicants to manage the recruitment process effectively, including for statistical purposes.
For full details please see our Job Applicant Privacy Policy
If you require any additional support when completing your application, please contact us