Department: Marketing & Communications
Reports To: Director - Marketing & Communications
Directly Responsible For: Assistant – Social Media and Digital Apprentice
Hours: 37
Overall team / department purpose
- The Marketing & Communications team is responsible for ensuring that our business has in place a dynamic, proactive and engaging marketing and communications strategy which protects and enhances our businesses reputation, communicates effectively with customers and colleagues and promotes business products and services.
- The team act as ambassadors for the brand and with all associated activities being planned, managed and delivered to fully support our business Vision, Values and Corporate Plan.
Key role priorities
- This role is the business lead manager for the strategic and operational management and delivery of all social media platforms and content. Expanding our platform presence using insight and intelligence to formulate our approach to current and future plans, staying current, engaging and relevant.
- This role will be the lead on driving us to be innovative and create more customer-led content across all of our existing and developing platforms.
- This role will help us to bring our Customer Communication plans to life and align with our wider Marketing and Communications strategic objectives.
- This role is the business lead for the strategic and operational management and delivery of all digital platforms and content – keeping our platforms up to date, accessible and customer-led.
- The role will be responsible for providing monitoring and evaluation information for both social media and websites performance.
Key working relationships
- The role holder line manages the Assistant – Social Media and Digital and the Digital Apprentice and will provide effective leadership and appropriate guidance and support as well as working proactively and collaboratively with colleagues across the Marketing & Communications team.
- The role holder will need build and maintain relationships with colleagues and internal stakeholders across the business.
- The role holder will need to build and lead a network of ‘Social Media Ambassadors’ from across the business to help us to identify content opportunities and embed our ‘customer-led’ content approach
- The holder is also required to liaise effectively with external agencies/advisors/other stakeholders as appropriate to determine and implement best practice and to influence key target audiences through a range of social channels and content.
Main duties & responsibilities - Strategic and operational lead for our social media presence and content for the business. Developing our strategi approach to our presence and content to support agreed communication plans and activity.
- Developing social media plans with measurable goals and aligning with our wider Marketing and Communications strategic commitments - with the aim of increasing brand awareness and customer engagement
- Engaging with customers regularly to understand and analyse the long-term needs of our social media approach and using this to develop future plans for the wider Marketing and Communications strategic plans.
- The role holder will be out and about in our communities - creating innovative, relevant and captivating content for our current and developing social media platforms.
- Delivering content including images and videos (reels, stories etc) against agreed targets for each social media platform, on time and to a high standard.
- Develop monthly and quarterly reports aligned with the wider Marketing and Communications Management Team to share social media platform performance, trends and opportunities.
- Provide effective leadership for the Social Media Assistant and Digital Apprentice – inspiring and motivating them to collaborate on agreed social media objectives and digital content.
- Manage all Livv Housing Group websites - lead on design, functionality, usability, UX and content. Working with colleagues across the business to make sure our websites are accurate, up to date and accessible.
- Contract manage our website suppliers to make sure they are delivering against KPIs and offering value for money. - Oversee the development of podcasting editing – recording and editing content for various internal and external platforms.
- Keeping up to date with emerging social media and digital trends and sharing with the wider Marketing and Communications team to allow us to embrace innovation and continuously improve.
Key measures of success
- Effective development and implementation of social media plans and activity – aligned with our Customer Communication plans and activity aligned to the Marketing and Communication strategy and the business wide Corporate Plan.
- Deliver consistent, innovative and creative social media content across all existing channels that reflects our aims and objectives.
- Effective management of all websites – making sure content is up to date and functionality is easy to use and accessible.
- Effective line management and development of the Assistant – Social Media and Digital Apprentice.
- Effective working relationships and collaboration with managers and colleagues across all other functional areas of our business, as well as with other Managers and colleagues within the Marketing and Communications team to ensure the successful delivery of all relevant activity aligned with Marketing and Communications Strategy.
Livving our values
Livv’s a place with opportunities to grow. We believe in empowering you to make a positive impact in your own unique way. Our values embody what matters to us and show what it means to be Livv, together:
Making a difference daily
We invest in our people, our customers and in the creation of a fairer society.
Positively open
We’re open to feedback at all times, as we strive to deliver a first-class customer experience.
Forging the right way
We’re creating an inspiring road which others will want to follow.
Together as one
Our teams work on another level of cohesiveness to enable us to deliver better outcomes.
Each one of us
- listens to our customers and makes their needs a priority
- is committed to equality, diversity and inclusivity
- takes a flexible approach and works where we’re needed
- follows health and safety guidelines to keep ourselves, colleagues, and customers safe
- helps reduce risks by proactively communicating any potential issues to our line managers
- protects sensitive information by safeguarding customer, colleague and third-party data
- is guided by our policies, procedures and social aims
- is dedicated to continual learning and taking ownership of our personal and professional development.
Person Specification
E - Essential criteria / D - Desirable criteria
Education & Qualifications
Relevant degree and/or CIM (E)
Experience
Management of some/all social media strategic planning and operational delivery (E)
Extensive experience of social media content creation and customer engagement evidence for a range of B2B and B2C brands (E)
Excellent track record of successfully delivering multiple, social media projects and priorities (E)
Experience in website content management and functionality (E)
Confident in building good relationships with colleagues and know when to resolve issues yourself and when to escalate (E)
Confident to professionally challenge or to be challenged, curious to know how things can be improved and can work exceptionally well as part of a multi-disciplinary team, focused on shared goals (E)
Energetic, agile and responsive leader, able to work collaboratively with colleagues, internal and external stakeholders and partners (E)
Experience line managing people, helping them to develop and excel in their role (E)
Development and production of monitoring and evaluation reporting and performance data (E)
Existing track record of driving continuous improvement in performance and culture, delivering new social media or digital solutions and approaches within a complex environment (D)
Experience with Social media or Marketing in a social housing setting (D)
Public Presentations (D)
Skills, knowledge & ability
Working with various social media platforms – including Facebook, Instagram, LinkedIn, Youtube and TikTok (E)
Ability to create social media visuals and video using programs like Canva or Adobe Creative Suite (or other relevant social media content creation tools) (E)
Ability to create innovative, strategic social media plans that are customer led, agile and align with wider business objectives (E)
Develop and deliver multiple social media content plans for multiple brands and channels – planning capacity and resource to deliver against objectives (E)
Set up reporting on social analytics and performance with recommendations for improvements (E)
Experience using website CMS systems – including wordpress (E)
Experience using Google analytics and a drive to keep up to date with digital monitoring and evaluation tools and platforms (E)
Be able to make decisions independently and know when to escalate – offering solutions to problems along the way (E)
Great communication skills in order to liaise with multiple stakeholders, colleagues and partners (E)
Strong and inspirational leadership skills to successfully manage and develop a small team (E)
Good networking and communication skills to form relationships with stakeholders, colleagues and partners (E)
Highly effective oral and written communication skills (E)
Great visual eye, in terms of brand representation and detail (E)
Fully literate in key word processing software packages for general communications and reports (E)
High level understanding of website UI/UX practices and an understanding of SEO and web traffic metrics (D)
Understand the importance of website accessibility and putting the digital customer journey first (D)
The ability to think strategically and creatively (D)
Creativity combined with a love of branding and storytelling (D)
Prior podcast management experience (D)
Personal characteristics
Evidence of ongoing personal development (E)
Other
A flexible approach to hours worked (E)
Able to travel independently to other locations (E)
Give Get Go
As part of our commitment to the Give Get Go Programme, we will ensure that applicants who meet all essential criteria, as defined in the person specification, will be guaranteed the opportunity to demonstrate their abilities at interview. Individual’s names will be confirmed with the Give Get Go Programme.
Should you wish your application to be considered under this scheme, please contact us confirming this, along with your full name and the role you have applied for when you submit your application. Please ensure that you do this before the closing date for the vacancy.
Equality and Inclusion
Please visit here to read more about Livv inclusive and our approach to equality and inclusion.
Disability Confident
The Equality Act protects disabled people from discrimination, and we welcome applications from disabled people. The Equality Act defines a disabled person as someone who has a physical or mental impairment which has a substantial and adverse long-term effect, usually at least 12 months, on their ability to carry out day to day activities.
We will try to provide access, equipment, or other practical support to ensure that disabled applicants are not disadvantaged by their disabilities.
Data Protection
We fully recognise your rights under current Data Protection Laws and are committed to protecting the privacy and security of your personal information. We collect and process personal data relating to applicants to manage the recruitment process effectively, including for statistical purposes.
For full details please see our Job Applicant Privacy Policy
If you require any additional support when completing your application, please contact us